May in Kentucky, is all about the derby. The Mint is a gaming hall in southern Kentucky where you can place your bets and play the slots. Winners would be entered in a drawing for a chance to win a John Deere riding mower. One mower, every day, in the month of may. The humor in seeing a riding jockey cruising the lawn on a riding mower was great for promoting this on the streets.

Studio: OUTFRONT Studios
Creative Director: Drew Bolen
Art Director, Designer: Deidre Wieszciecinski
Account Executive: John Green
Client: The Mint Gaming Hall