When I was 13, I was begging my mom to drive me to the mall with friends, or spending countless hours in the gym practicing basketball for my weekly tournaments. For some 13 year olds, life looks very different. 13 is the average age that children enter into human trafficking. When sitting in the initial meetings of this project, this statistic really blew me away, and out of it grew the What is 13 campaign. As a volunteer team working on behalf of the AAF Nashville chapter, we created a multi-platform campaign with thousands of dollars in donated media space.
Studio: AAF Nashville Volunteer PSA Project
Executive Producers: Kristen Cole, Tom Woodard
Producers: Steven C. Knapp, Mark Farrar
Director: Steven C. Knapp
Art Directors: Deidre Wieszciecinski, Michael Hutzel
Graphic Designer: Deidre Wieszciecinski
Media Buyers: Kristen Cole, Ben Thomas
Client: End Slavery TN