When I think of the great outdoors, I see that amazing view out my tent in the morning when I wake a top a mountain. I see my line cast, as we tread through the calm water at sunset. I can even see the lake full of duck and geese as I lay in the marsh, with my retriever Chance, sitting by my side. Being outdoors is all about those moments, and I wanted to bring that to life in this campaign. With these views from the first person perspective, I was able to capture the essence of each season that you love as an outdoors person.

Studio: OUTFRONT Studios
Creative Director: Eddy Herty
Creative Director: Drew Bolen
Art Director, Designer: Deidre Wieszciecinski
Client: Bass Pro – Cabelas